We say clearly that it is AI
Before anything is built, the family reads in plain words that the line is an AI replica. The contact is saved as the person’s name followed by AFTERLINE. Files we generate and store, such as the voicemail greeting, are labelled as AI-generated. Live call audio is not labelled yet. That is the first thing we will fix before real families use it.
Consent comes from the family
In Lithuania, consent for the image of a person who has died comes from the spouse, the parents or the children. We ask for all of them, for image, voice and data, and any one of them can shut the line down alone.
Only the family can reach it
Only the phone numbers the family approves can reach the replica. We call this group the circle. Every other caller hears a short message, in a neutral voice, saying this is a private memorial number. You can test this from your own phone.
It never contacts you first
The line does not call and does not send the first message. It may answer a message it receives. There is no feature that reminds, nudges or rewards calling, and we do not measure how often people call in order to increase it.
It does not sell and does not make things up
The replica says nothing commercial and asks for nothing. It knows what the family told it and what was said on the line. Asked about anything else, it says it does not remember.
It can be ended
The Last Call is one step from the line’s screen. It deletes the voice, the AI replica itself, the recordings, the conversations and everything it remembered. The family gets a written record of what was deleted.
We provide a new number
Each line has a number registered to AFTERLINE. We never take over the old number of the person who died, and we never hide which number a call comes from.
What is not finished
- Identity checks for every person who consents.
- A written assessment of the privacy risks (a data protection impact assessment).
- Labels inside live audio and video that mark them as AI-generated.
- A signed certificate that proves the deletion happened.
- A full read by a lawyer.
We will not take paying families until everything on that list is done. The full texts are the privacy notice and the terms.